Pricing · tested 4 November 2026
Similarweb pricing: what each plan costs and what it leaves out
Similarweb pricing starts at $125 a month billed yearly, or $199 month to month, for one user with 3 months of history. Paying for ad data takes the top self-serve plan, at $542 billed yearly, or $6,504 a year.
Similarweb pricing: what each plan costs and what it leaves out
Self-serve plans from similarweb.com/packages/web, Entrepreneurs tab, read 4 November 2026. Each plan covers one user.
| Plan | Billed yearly, a month | Billed monthly | Cost for a year, billed yearly | History | Adds |
|---|---|---|---|---|---|
| Competitive Intelligence | $125 | $199 | $1,500 | 3 months | Traffic, demographics, marketing channels overview, alerts |
| Competitive Intel & SEO & AEO | $333 | $399 | $3,996 | 6 months | Keyword research, rank tracking, 150 tracked AI prompts |
| Competitive Intel, SEO & AEO & Ads | $542 | $649 | $6,504 | 6 months | Creative and campaign insights, search and display, ad spend |
Similarweb plans: how much each one costs
The Similarweb price depends on which of two tabs you read. Entrepreneurs lists three self-serve plans with prices. Businesses & Enterprises shows no prices and sends you to sales, and it is where more history, country-level coverage, daily data, APIs and data feeds sit. The page offers up to 37 months of data as an add-on there.
Each self-serve plan stacks on the one below it, so the plans are steps, not alternatives. From the first plan to the second costs $208 more a month on yearly billing, and from the second to the third $209 more. If you want ad data, you also pay for SEO and AI search tools, whether you use them or not.
Monthly or yearly: the real Similarweb cost
The headline $125 is billed annually, so you commit to $1,500. Paying month to month costs $199, which over a full year would be $2,388. Yearly billing saves $888 on the first plan, 37%, but only $792 and $1,284 on the two above it, 17% and 16%.
So the yearly discount matters most on the first plan, and one month at $199 is the cheaper way to find out whether you need it at all. The page says switching to yearly billing goes through a support ticket to [email protected].
What Similarweb keeps behind the higher plans
On our trial account on 4 November 2026, the Advertiser overview for a store kept Spend range and Impressions behind an upgrade message, and Conversion rate and AI insights asked for an upgrade too. Ad Intelligence is listed only on the third plan, so ad spend starts at $542 a month billed yearly.
History is the other limit. The first plan keeps 3 months, the others 6. For a seasonal business, 3 months cannot show last year's peak, and more history is part of the sales-led offer.
Similarweb free data and how to cancel
The page describes the free data on similarweb.com as a high-level sample with a limited set of features and no deeper drill-downs. Our attempt to open a public site page on 3 November ran into a human check, so we cannot say how many free lookups you get.
On cancelling, the page says you keep access until the end of the current subscription period and the cancellation completes when it ends. Business contracts follow their own terms.
Questions
How much is Similarweb per month?
On 4 November 2026 Similarweb cost $125, $333 or $542 a month billed yearly, or $199, $399 or $649 month to month. These are the three self-serve plans for one user. Business and enterprise packages have no public price.
What is the Similarweb cost for a year?
Billed yearly, $1,500 for Competitive Intelligence, $3,996 with SEO and AEO, and $6,504 with ads data. Paying month to month for twelve months would cost $2,388, $4,788 and $7,788.
Which Similarweb plan includes ad spend data?
Only the third self-serve plan, Competitive Intel, SEO & AEO & Ads, at $542 a month billed yearly or $649 monthly. On our trial account, Spend range and Impressions stayed locked behind an upgrade message.
Does Similarweb have an API on the self-serve plans?
The self-serve plans do not list one. On the page, real-time and bulk APIs, data feeds and BI integrations appear under Businesses & Enterprises, which goes through sales, so plan on a custom quote if you need them.